Inspired by and named in honor of the legendary Secretariat, Ariat was originally founded in 1993 as “The New Breed of Boot”. Over time, the company has expanded and grown to offer a wide variety of riding boots and apparel that are loved by everyone from novices to experienced riders.

Whether you are riding for competition or for leisure, Ariat offers world-class products with world-class design. Made from the highest quality materials and workmanship, each of the company’s products is built for all types of outdoor and work environments. By paying meticulous attention to detail from start to finish, the boots and other products are designed to outperform the competition.

Continually working to improve their products even further, Ariat has developed partnerships with world-class biochemical research groups as well as testing labs in order to provide the best product performance, comfort and durability within real-world scenarios. From the CEO down to every member of the team, product quality is non-negotiable.

To ensure the highest quality possible, all Ariat products are field tested with real users. Many of the company’s boots go through 150 steps during their construction to ensure the highest possible performance, durability and fit. Meanwhile, all denim products are manufactured through advanced sustainability processes and then finished by denim artists who give each piece a unique look. Whether looking for boots, cut jeans, tights, polos, half chaps or other footwear and apparel, Ariat has you covered!