Equibrand
EQUIBRAND PRODUCTS GROUP Where it all began….
In 1986 in Granbury, Texas, Classic Rope started as one of the first companies to devise and perfect machine manufacturing of the lariat rope. Countless hours were spent formulating rope components that could withstand all types of roping conditions, both indoor and outdoor. Initially founded for the sole purpose of supporting the event of team roping, Classic was able to offer a consistent structure and sensitive feel in their ropes like no others on the market. Because of its quality and appeal, Classic Rope quickly became the leading rope manufacturer that professionals grew to depend on, and still use and trust today.
As Classic Rope surpassed its own horizon, new innovations unfolded and the next generation of companies developed. In 1995, Classic Equine began by specializing in high quality saddle pads and quickly expanded with more product lines offering the same attention to quality and durability. The current product offering now includes protective boots, cinches, bits, spurs, winter blankets and sheets, and accessories. Classic Equine has always worked closely with professional men and women from all disciplines of the western industry to test and perfect each product during development. Because the company was founded and developed by professionals, the form and function of each product serves a specific purpose. The driving purpose of Classic Equine has always been to offer the highest quality products available, keeping the performance horse’s safety and well-being first and foremost in mind.
In 1996, with the joining of Classic Rope and Classic Equine, Equibrand was created to encompass all the brands dedicated to the performance horse industry.
Rattler Rope, a diverse and innovative rope company that had established itself as a leader in the calf roping world, as well as with team ropers, moved to Texas and joined the Equibrand group in 1997.
In 1998, Dale Martin Saddlery also came on board to provide high quality hand-crafted saddles and leather tack. Now known simply as Martin Saddlery, the company prides itself on the intricate detail and craftsmanship employed to create beautiful, durable products.
It is Equibrand’s goal to support every individual who strives to be the best at what they do with a horse. Members of the horse world share an unspoken bond. They come from different backgrounds and different places, but the one thing they share in common is the love of their horses and the satisfaction of getting to the pay window. Equibrand vows to stay novel and always progressive, striving to constantly improve the products we offer, always working to help you accomplish your goals.
